Wednesday, October 19, 2011
Monday, October 17, 2011
Corporate Identity Questionnaire
1) What is your business?
A website made to find and rehome exotic birds.
2) Describe your business in one sentence
A way to find the perfect exotic bird for your life.
3) Who is your target audience?
For anyone that loves birds and knows how to take care of them. It can also be used for bird rescues to find their rescued birds homes.
4) Who are your competitors?
There isn’t really any other competition. Most of the other website is for rescues or buying the birds as babies. My website includes all of that. People can put up ads on a bird that they have personally, rehoming a baby bird, or a rescued bird.
5) What makes them better/worse than your product/service?
Most of the other websites are for rescued or for baby birds so they only do one or the other. Mine would incorporate all of the different ways of rehoming a bird. From an owner that is unable to take care of their bird anymore and needs to give it a better home. Or from a rescue that get the birds from owners or from bad situations. Another way is from people that breed or have accidental babies.
6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
No.
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.
8) How do you want your image to be seen in two years?
Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.
Why is this important? This is something that you will have to portray in your corporate identity.
Well in two years I would aspect to have the website very successful. Making some profit on the fee to post on our website and from ads that relate to our consumers interest.
These following questions might seem silly, but their purpose is to help generate ideas.
9) If your company was an animal, what animal would it be and why?
A macaw of course because that is what the website represents anyways.
10) If your company/brand was a person, who would it be and why?
I don’t know…
11) If your company/brand was an object, what would it be?
A flying Green Wing Macaw.
12) If your customer was a cartoon character, who would it be?
Tweedy or Woodstock
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