Monday, October 17, 2011

Corporate Identity Questionnaire

1) What is your business?
A website made to find and rehome exotic birds.

2) Describe your business in one sentence
A way to find the perfect exotic bird for your life.

3) Who is your target audience?
For anyone that loves birds and knows how to take care of them. It can also be used for bird rescues to find their rescued birds homes.

4) Who are your competitors?
There isn’t really any other competition. Most of the other website is for rescues or buying the birds as babies. My website includes all of that. People can put up ads on a bird that they have personally, rehoming a baby bird, or a rescued bird.

5) What makes them better/worse than your product/service?
Most of the other websites are for rescued or for baby birds so they only do one or the other. Mine would incorporate all of the different ways of rehoming a bird. From an owner that is unable to take care of their bird anymore and needs to give it a better home. Or from a rescue that get the birds from owners or from bad situations. Another way is from people that breed or have accidental babies.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
                No.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?
Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.
Why is this important? This is something that you will have to portray in your corporate identity.
Well in two years I would aspect to have the website very successful. Making some profit on the fee to post on our website and from ads that relate to our consumers interest.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?
A macaw of course because that is what the website represents anyways.

10) If your company/brand was a person, who would it be and why?
                I don’t know…


11) If your company/brand was an object, what would it be?
                A flying Green Wing Macaw.

12) If your customer was a cartoon character, who would it be?
                Tweedy or Woodstock

Wednesday, September 28, 2011

Lyrics maybe used for new project...

Alexis Jordon - Happiness

I gotta turn this car around
I never should have left you there
Boy this traffic is making me sick
Boy I can’t wait to have you near

Carrie Underwood - Cowboy Casanova

He's the devil in disguise, a snake with blue eyes
And he only comes out at night
Gives you feelings that you don't want to fight
You better run for your life

Wednesday, September 7, 2011

Cisco Logo

The Logo on top of the word Cisco looks like it's a digital bridge. Just by that assumption it is a business involving some kind of networking or something that deals with computers. The colors seem to work nicely with this logo. They compliment each other very well. It doesn't look like it would be directed towards a younger crowd.

Zippo Logo

With the Zippo logo people can see kind of what the product is about. With the "i" in Zippo it is a flame. Of course is it is targeted more to the older crowd  that can use lighters. The main color that helps this logo is the red flame. It is the main focus of what the logo stands for.

Lego Logo

 
By looking at the Lego logo its looks fun and directed at a younger age group. There isn't much of a meaning in the colors used. Maybe just that it is some of the colors used in the actual product. It is a very simple disign and everyone know what it is by looking at it.

Chili's Logo

 
The Chili's logo has two different but kind of the same logos. With the written out Chili's logo it has the chili pepper logo on top of it used as a apostrophe. The Chili's pepper is the main logo for the resturant. What the logo says is that the food is probably spicy and a Mexican flare. Doesn't really say if it is a family restaurant or not.

Subway Logo

 
Looking at the logo it has arrows going different directions, which goes is almost saying you can have your food anyway you like it. The colors of the logo makes it look sunny and fresh. The Subway logo makes it fun and playful with the arrows. The logo as a whole says that it is for anyone that want to have something fresh and the way they want it.

Wednesday, August 31, 2011

Fictional Companies

Mustang Dog Wear - Dog clothing that are just with the mustang logo
Pink Elephant Inc.
Let Them Eat Cheese
Monkey Balloon Company
Exotic Bird Finder - online search engine
People Tracker - keep track of family members from your phone or computer
Shirts that can change colors or patterns throughout the day

General

My name is Bobby. I'm in the Beginning Digital Arts class at The University of Tampa. I have done graphic design before in the Navy and worked with layouts in Indesign.